Lexus VIP Guest Kits
With the launch of the new generation of vehicles Lexus international approached us to redesign their VIP Guest Kits. The Guest Kits are given to important buyers and stakeholders across the globe during new vehicle presentations.
The goal was to bring the forward thinking and attention to detail that Lexus puts into their products onto the page. Keeping a refined feel through expressive typography, layout & a restrained palette. The Guestkits should exude the sophistication & craftsmanship put into the brand itself.
(Design Direction, Typography)
Agency: Charts+Darts
Client: Lexus International
CD: Steven Stone
AD: Aaron Sauceda